Sponsorship Command Center

One operating view for schools, commitments, events, assets, staffing, approvals, and student leads.

June 29 questions September 1 MVP
Phase 1 gets the sponsorship year under control by September 1. The same event, source, and candidate records later support FLE intake, FLA selection, academy tracking, referrals, and advisor-hire reporting.

September 1 MVP Strip

The first release should feel useful before football and fall recruiting activity ramps up.

Scope anchor

Schools Live

GVSU, CMU, WMU, and MSU loaded with packages, contacts, source docs, and open obligations.

4

Events Scheduled

Games, tailgates, career days, SAAC presentations, Lunch & Learns, and marketing due dates.

29

Needs Date

TBD commitments remain visible until the school or agency confirms date, venue, and owner.

12

Lead Sources

Each event can generate a QR source so applicants tie back to school, game, rep, and campaign.

8

School Cards

Andrew can scan the four-school portfolio and immediately see where dates, staffing, assets, or approvals are stuck.

Filter: Fall 2026 Owner: All
GVSU

Grand Valley State

Football and basketball tabling, Laker Zone branding, party deck, hockey tickets, and one Lunch & Learn per semester.

9 events4 dated, 5 need coordination.
5 TBD
Key assetParty deck and table setup.
Inventory
CMU

Central Michigan

MW Days, SAAC presentations, Career Series, football suite, ticket banks, premium deck, social, email, LED, and videoboard.

11 events6 dated, 5 need school confirmation.
5 TBD
Key assetSuite H, 32 tickets, 8 parking passes.
Hospitality
WMU

Western Michigan

Sponsored football and basketball games, party deck, SAAC presentations, Career Days, website banner, email blasts, and social posts.

8 events3 dated, 5 need Van Wagner details.
5 TBD
Key asset100 football tickets plus party deck experience.
Tickets
MSU

Michigan State

Football tailgate, Fan Fest, Lunch & Learn, SAAC Career Mixer, basketball and hockey sponsorships, student giveaways, and LED exposure.

10 events4 dated, 6 need Playfly approval or dates.
At risk
Key asset150-person tailgate setup and 50 football tickets.
Sample

MSU School Detail Sample

A school page combines annual package context, open commitments, asset inventory, approval chain, and the next events.

Playfly approval required

Michigan State Sponsorship Package

2026-2027 campus sponsorship
Playfly / MSU Athletics
Andrew, with advisor staffing by event
Final game selections and creative approvals
Football Fan Fest activationConfirm tent footprint, table placement, staffing, giveaway units, and QR source.
Needs setup
Student-Athlete Lunch & LearnCareer-focused student-athlete event with recruiting follow-up.
Needs date
SAAC Career MixerCoordinate program topic, speaker, attendee target, and school contact.
Needs date
Basketball / hockey game sponsorshipsTrack signage, LED, PA, tickets, hospitality, and post-event outcomes.
Inventory

MSU Asset Inventory

Football season ticketsUse for advisors, prospects, clients, or recruiting guests.
Available
Football parkingAssign pass owner before each event.
Available
Hospitality tentTailgate activation capacity up to 150 people.
Reserve
Tailgate tickets50 football tickets tied to the tailgate activation.
50
Student giveawaysNeeds item, quantity, design approval, and event assignment.
TBD

TBD Commitments

Unscheduled benefits stay in the workflow instead of disappearing into the sponsorship packet.

12 unresolved

Needs School Date

GVSU Lunch & LearnOne presentation per semester, 50-75 student-athletes.
GVSU
CMU MW DaysMock Interview Night, NIL/financial literacy, senior transition series.
CMU
MSU SAAC Career MixerTopic, attendee list, and room need confirmation.
MSU

Needs Asset Decision

WMU co-branded giveawayItem, design, order deadline, and distribution event.
Creative
CMU ticket banksAllocate football and basketball blocks across advisors and guests.
Tickets
MSU student giveawayQuantity and logo approval still open.
Approval

Needs Approval

MSU logo placementPlayfly review before signage or digital creative goes live.
Waiting
CMU social postsCopy, link, and dates need athletics approval.
Draft
WMU email blastsFour inclusions need schedule and approved destination link.
Draft

Calendar Sample

Month view mixes games, career activations, marketing deliverables, and unresolved commitments.

September 2026 School: All
Mon 31
Tue 1
MVP live: school setup complete
Wed 2
WMU giveaway design due
Thu 3
Fri 4
CMU suite inventory review
Sat 5
MSU Football Fan FestGVSU football table
Sun 6
Mon 7
GVSU Lunch & Learn date hold
Tue 8
CMU MW Days planning
Wed 9
Thu 10
WMU email copy approval
Fri 11
MSU creative approval deadline
Sat 12
CMU football gameday sponsor
Sun 13

Event Detail Sample

Clicking a calendar item opens the operating record: who is going, what assets are used, what needs approval, and what happened.

MSU Football Fan Fest

MSU Football Fan Fest Activation

Sat, Sep 5, 2026 - 11:00 AM arrival
Spartan Stadium fan area / tailgate tent
Staffing draft, creative waiting on Playfly
msu-football-fanfest-2026
Assets 50 football tickets, parking pass, 150-person tent, table setup, student giveaway, QR signage.
Assignments Andrew owner; Annie candidate follow-up; two advisors at table; one backup advisor.
Approvals Playfly logo/mark approval, giveaway design approval, QR landing-page link approval.
Expected Attendees Andrew, Annie, 2 advisors, 12 guests/prospects, student-athlete traffic.

Event Checklist

Assign advisor staffingPrimary table reps and backup rep.
Done
Reserve tickets and parkingMark who receives each pass.
In progress
Approve giveaway creativeSubmit to Playfly before production.
Blocked
Print QR signageUse event-specific source code.
Ready after link
Post-event follow-upEnter actual attendees, leads, conversations, photos, and next actions.
After event

Actual Attendees + Outcomes

After the event, the record becomes the source of truth for attendance, lead count, candidate creation, and follow-up.

Post-event mode

Actual Attendees

AndrewEvent owner, sponsor contact, guest host.
Checked in
AnnieCandidate follow-up and interview notes.
Checked in
Advisor team2 of 3 assigned advisors attended.
1 absent

Lead Outcomes

18

Students scanned the event QR. 11 completed the FLE application, 4 uploaded resumes, and 3 asked for a follow-up conversation.

Fulfillment Notes

Tickets used42 of 50 distributed; 8 held for future use.
42
Giveaways310 handed out; photos attached to event record.
Done
School follow-upSend thank-you and request next MSU date confirmations.
Next

QR Source To Leads

The event QR is not just a link. It creates attribution from sponsorship activation to candidate pipeline.

Bridge to FLE

Event QR Source

MSU Football Fan Fest - Sep 5
event:msu-football-fanfest-2026
Michigan State University
FLE application and resume upload
QR preview placeholder A generated code would point students to the public FLE application while preserving school, event, owner, and campaign attribution.

New Leads From This Event

Maya ThompsonMSU junior, business, resume uploaded, requested more info.
Applied
Caleb RiversMSU senior, entrepreneurship club, application started.
Incomplete
Jordan LeeStudent-athlete referral, wants FLE details after season.
Follow up
Source reportingEvent leads roll up to MSU sponsorship ROI and FLE funnel conversion.
Tracked